View source for 77 Diamonds

{{Infobox company
| name                = 77 Diamonds
| logo                = 77 Diamonds.jpg
| logo_size           = 
| logo_upright        = <!-- default: 1 -->
| logo_alt            = 
| logo_caption        = 
| image               = 
| image_size          = 
| image_upright       = <!-- default: 1 -->
| image_alt           = 
| image_caption       = 
| trade_name          = 
| native_name         = 
| native_name_lang    = <!-- Use ISO 639-1 code, e.g. "fr" for French. For multiple names in different languages, use {{Lang|[code]|[name]}} in native_name = and leave native_name_lang = empty. -->
| romanized_name      = 
| former_name         = 
| type                = 
| traded_as           = 
| ISIN                = <!-- {{ISIN|sl=n|pl=y|...}} -->
| industry            = Retail Luxury Goods and Jewelry
| genre               = 
| predecessor         = <!-- or: predecessors = -->
| founded             = {{Start date and age|2005}}
| founder             = {{ubl|Vadim Weinig|Tobias Kormind}}
| defunct             = <!-- {{End date|YYYY|MM|DD}} -->
| fate                = 
| successor           = <!-- or: successors = -->
| hq_location         = [[London]], [[England]]
| hq_location_city    = 
| hq_location_country = 
| num_locations       = 
| num_locations_year  = <!-- Year of num_locations data (if known) -->
| area_served         = <!-- or: areas_served = -->
| key_people          = 
| products            = Diamonds and Jewellery
| production          = 
| production_year     = <!-- Year of production data (if known) -->
| brands              = 
| services            = 
| revenue             = 
| revenue_year        = <!-- Year of revenue data (if known) -->
| operating_income    = 
| income_year         = <!-- Year of operating_income data (if known) -->
| net_income          = <!-- or: profit = -->
| net_income_year     = <!-- or: profit_year = --><!-- Year of net_income/profit data (if known) -->
| aum                 = <!-- Only for financial-service companies -->
| assets              = 
| assets_year         = <!-- Year of assets data (if known) -->
| equity              = 
| equity_year         = <!-- Year of equity data (if known) -->
| owner               = <!-- or: owners = -->
| members             = 
| members_year        = <!-- Year of members data (if known) -->
| num_employees       = 
| num_employees_year  = <!-- Year of num_employees data (if known) -->
| parent              = 
| divisions           = 
| subsid              = 
| module              = <!-- Used to embed other templates -->
| ratio               = <!-- Basel III ratio; used for banks only -->
| rating              = <!-- Credit rating; used for banks only -->
| website             = {{URL|77diamonds.com}}
| footnotes           = 
| embed               = 
}}
'''77 Diamonds''' is a European online diamond [[Jewellery design|jewelry]] retailer renowned for its exquisite collection of diamond jewelry. Founded in 2005 by Vadim Weinig and Tobias Kormind, 77 Diamonds has significantly shaped the diamond industry, focusing on luxury, design, and expertise.<ref>{{cite web |last1=Clay |first1=Felix |title=Inside London's 77 Diamonds workshop – in pictures |url=https://www.theguardian.com/lifeandstyle/gallery/2017/feb/14/inside-londons-77-diamonds-workshop-in-pictures |website=the Guardian |accessdate=18 July 2023 |date=14 February 2017}}</ref> With a luxury showroom in London's Mayfair district, it provides a wide selection of diamonds, and a workshop with over a century of craftsmanship, 77 Diamonds offers a distinctive and personalized experience to its discerning clientele.<ref>{{cite web |last1=Davis |first1=Rachael |title=Inside the London diamond workshop where £1million diamond rings are made |url=https://www.mylondon.news/lifestyle/inside-hidden-london-diamond-workshop-22975341 |website=MyLondon |accessdate=18 July 2023 |language=en |date=4 February 2022}}</ref>

==History==
Established in 2005 by Vadim Weinig and Tobias Kormind, 77 Diamonds emerged as a pioneering force in the early stages of online jewelry retail.<ref>{{cite web |title=77 Diamonds Ltd |url=https://www.naj.co.uk/find-a-jeweller/detail/168039 |website=www.naj.co.uk |accessdate=18 July 2023}}</ref> The founders set out to revolutionize the diamond industry by offering finely crafted jewelry at affordable prices with diverse choices. The company's specialization lies in engagement rings and diamond jewelry, drawing inspiration from the historical significance of the year 1477 when the tradition of exchanging engagement rings began in Western culture.<ref>{{cite web |title=77 Diamonds: The modern version of Tiffany? |url=https://www.independent.co.uk/independentpremium/business/77-diamonds-mayfair-company-ring-b2036890.html |website=The Independent |accessdate=18 July 2023 |language=en |date=16 March 2022}}</ref>

As 77 Diamonds gained popularity, Vadim and Tobias opened their first showroom in London's prestigious Mayfair district in 2009.<ref>{{cite web |last1=Lill |first1=Dominic |title=5 mins with...Tobias Kormind, co-founder & MD of 77 Diamonds {{!}} Talk Business |url=https://www.talk-business.co.uk/2018/03/23/5-mins-tobias-kormind-co-founder-md-77-diamonds/ |website=Entrepreneur & Business Website {{!}} Talk Business {{!}} Small, Medium Business Advice, Tips {{!}} SME {{!}} Success |accessdate=18 July 2023 |date=23 March 2018}}</ref> This pivotal moment marked the company's transition from a simple online platform to a well-known brand. Today, 77 Diamonds continues to expand its presence, with showrooms located in London, Manchester, Frankfurt, Munich, Berlin, Zurich, Stockholm with Dubai opening soon.<ref>{{cite web |last1=Midgley |first1=Dominic |title=Diamonds aren't forever: Jewellery centre threatened by rent hikes |url=https://www.express.co.uk/life-style/life/757415/Diamonds-Hatton-Gardens-threatened-rent-hikes-rail-hub |website=Express.co.uk |accessdate=18 July 2023 |language=en |date=23 January 2017}}</ref> These showrooms offer personalized consultations with expert advisors, ensuring a tailored experience for each customer.<ref>{{cite web |last1=Prevett |first1=Hannah |title=The artisans hammering out a sparkling international jewellery business at 77 Diamonds |url=https://www.thetimes.co.uk/article/the-artisans-hammering-out-a-sparkling-international-jewellery-business-at-77-diamonds-bgzhtfq73 |website=thetimes.co.uk |accessdate=18 July 2023 |language=en |date=18 July 2023}}</ref>

The sourcing process at 77 Diamonds involves the direct acquisition of diamonds from mines located in various countries, including South Africa, and Canada (Russia was removed from the website early into the Ukrainian war in 2022).<ref>{{cite web |last1=Key |first1=Alys |title=Lab-grown diamonds offer value for buyers but steer clear if you’re looking for an investment |url=https://inews.co.uk/inews-lifestyle/money/investing/lab-grown-diamonds-value-buyers-investment-1018019 |website=inews.co.uk |accessdate=18 July 2023 |language=en |date=29 May 2021}}</ref> These diamonds arrive at the workshop already pre-cut, streamlining the supply chain for enhanced efficiency and quality assurance.<ref>{{cite web |last1=Amorim |first1=José |title=Exclusive Interview With Tobias Kormind, Manager Director of 77Diamonds.com {{!}} Luxury Activist |url=https://luxuryactivist.com/interviews/exclusive-interview-with-tobias-kormind-manager-director-of-77diamonds-com/ |website=luxuryactivist.com |accessdate=18 July 2023 |date=6 July 2020}}</ref>

==Workshop & Website==
The workshop at 77 Diamonds is large and growing, housing a highly skilled team of master craftsmen spread over 3 floors.<ref>{{cite web |last1=Ashenden |first1=Amy |title=Inside a diamond ring workshop: watch how a ring is made |url=https://www.standard.co.uk/insider/style/inside-a-diamond-ring-workshop-watch-a-diamond-ring-being-made-a3370416.html |website=Evening Standard |accessdate=18 July 2023 |language=en |date=18 October 2016}}</ref> These experienced artisans are dedicated to creating extraordinary, exquisite, and exclusive jewelry pieces for their discerning clientele. Employing traditional techniques like filing, buffing, and intricate handwork, the craftsmen meticulously craft each piece, often employing microscopes to achieve exceptional precision. The workshop seamlessly integrates these time-honored methods with cutting-edge technology, exemplifying the perfect synergy between craftsmanship and innovation.<ref>{{cite web |last1=Dua |first1=Purvai |title=Diamonds in my DNA: Mayfair jeweller Tobias decodes 'affordable' luxury |url=https://londonlovesbusiness.com/diamonds-in-my-dna-mayfair-jeweller-tobias-decodes-affordable-luxury/ |website=London Business News {{!}} Londonlovesbusiness.com |accessdate=18 July 2023 |date=13 July 2018}}</ref>

77 Diamonds' website provides customers with an immersive and state-of-the-art experience. Through the utilization of innovative 3D rotation technology, customers can explore and examine intricate details of ring designs and diamonds before making their selection.<ref>{{cite web |title=77 Diamonds |url=https://www.diamonds.pro/reviews/77-diamonds/ |website=The Diamond Pro |accessdate=18 July 2023}}</ref> Each product available at 77 Diamonds is made to order, ensuring complete customization throughout the entire process.<ref>{{cite web |title=Subscribe to read {{!}} Financial Times |url=https://www.ft.com/content/16eb6ffa-efbb-11e6-ba01-119a44939bb6 |website=www.ft.com |accessdate=18 July 2023}}</ref>

For customers seeking a more personalized experience, 77 Diamonds offers one-on-one appointments with experts at one of their 7 locations. These appointments provide dedicated guidance and advice, enabling customers to make well-informed decisions when selecting their perfect piece of jewelry.<ref>{{cite web |last1=Caines |first1=Matthew |title=77 Diamonds co-founder: SMEs must always focus on the customer |url=http://www.telegraph.co.uk/connect/small-business/77-diamonds-co-founder-smes-must-focus-on-customer/ |website=The Telegraph |accessdate=18 July 2023 |date=28 April 2017}}</ref>

==Awards and recognitions==
Some notable awards received by 77 Diamonds include

* Digital Innovator of the Year award by Professional Jeweller Awards in 2019 and 2021 and Reach List 2019.
* Gold Trusted Service at the Feefo Awards in 2019.
* Inclusion in the Retail Jeweller Rising Stars' 30 Under 30 list in 2019 and 2017.
* The Best Bridal Accessories Award at The British Wedding Awards in 2018
* Website of the Year Award by The National Association of Jewellers in 2017.
* Young Designer and Online Retailer of the Year at the Professional Jeweller Awards in 2017
* Inclusion in The UK Wedding Awards' 30 Under 30 list in 2017.
* Best Remote Office at the Landing Jobs Awards in 2017.
* Best Jewelry at The UK Wedding Awards in 2016.
* Recognition in the Business Big Shots list in 2016.
* Inclusion in the Professional Jeweller Hot 100's Retailers Stars list in 2014, in association with PANDORA.
* Best Jewelry at the Online Shopping Awards in 2013.

==In the media==
<youtube width="300" height="300">LfUDiF0WL7g</youtube>&nbsp;&nbsp;
<youtube width="300" height="300">W6AXg5dfbuU</youtube>&nbsp;&nbsp;
<youtube width="300" height="300">jvq2qeuG-hU</youtube>&nbsp;&nbsp;
<youtube width="300" height="300">P1Q1V4SNbo4</youtube>&nbsp;&nbsp;
<youtube width="300" height="300">7IxumuN9i78</youtube>

==References==
{{reflist}}

==External links==
* [https://www.77diamonds.com/ Official website]
* {{Facebook|77Diamonds|77 Diamonds}}
* {{Instagram|77diamonds|77 Diamonds}}
* [https://www.youtube.com/@77diamonds/featured 77 Diamonds on YouTube]
* {{Twitter|77Diamonds|77 Diamonds}}
* {{LinkedIn URL|https://www.linkedin.com/company/77-diamonds/|77 Diamonds}}

[[Category:Companies established in 2005]]
[[Category:Companies based in London]]
[[Category:Companies of the United Kingdom]]
[[Category:Luxury brands]]
[[Category:Jewellery companies]]