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Izusa Diamond Jewellery
Izusa Diamond Jewellery Pvt. Ltd.
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| Type | Private company |
| Industry | Jewellery, Diamond jewellery |
| Founded | 2018 |
| Founder | Dr. Sunny Verma |
| Headquarters | Delhi NCR, India |
| Area served | India and international markets |
| Products | Certified diamond jewellery |
| Services | Retail Franchise operations Distribution network |
| Website | Official website |
Izusa Diamond Jewellery Pvt. Ltd. is an Indian diamond jewellery company involved in the designing, manufacturing, and retailing of certified diamond jewellery. Founded in 2018, the brand follows a franchise-driven retail and distribution strategy to make diamond jewellery more attainable for middle-income consumers across the country.
Izusa places emphasis on certified sourcing, transparent pricing mechanisms, and entrepreneur-friendly franchise models, while preserving traditional Indian jewellery craftsmanship.
Overview
Izusa Diamond Jewellery was established to address affordability challenges in the Indian diamond jewellery sector. Led by entrepreneur Dr. Sunny Verma, the company introduced a structured, scalable model that blends certification standards with cost-efficient retail formats.
Its operations span multiple Indian states through company-supported franchise outlets, exhibitions, and authorised distribution partners.
Business philosophy
Izusa Diamond Jewellery operates on a value-oriented business framework based on three key pillars:
- Affordability – Expanding access to certified diamond jewellery
- Clarity – Ensuring transparency in pricing, certification, and after-sales policies
- Growth enablement – Offering franchise systems suited for emerging entrepreneurs
This philosophy supports rapid expansion while maintaining consistent operational standards.
History
Founded in 2018, Izusa Diamond Jewellery began as a privately owned venture in India. The company initially focused on exhibition-based sales and curated catalogue showcases to establish brand recognition and consumer trust.
Subsequently, Izusa expanded through formal franchise alliances and distribution networks, enabling presence in metropolitan, semi-urban, and emerging markets.
Products and offerings
Izusa Diamond Jewellery provides a wide portfolio of certified diamond jewellery, including:
- Rings
- Earrings
- Neckwear
- Bridal collections
- Everyday and contemporary jewellery lines
The brand later introduced Izusa Diamond Jewellery 2.0, a retail evolution initiative centred on modern aesthetics, digital engagement, and enhanced customer experience.
Brand extensions
Beyond jewellery, Izusa Diamond Jewellery has ventured into allied lifestyle categories through brand extensions such as:
- Izusa Diamond Oud – A luxury fragrance range specialising in oud-inspired perfumes
- Proposed verticals include Izusa Diamond Fashion, Izusa Diamond Cosmetic, Izusa Diamond Pharmaceuticals, and Izusa CZ Silver Jewellery
These extensions signify the company’s strategic shift toward becoming a multi-category lifestyle brand.
Events and launches
The launch of the Shaurya Collection marked a significant milestone for the company. The catalogue unveiling event garnered national media attention and was attended by actor Sonu Sood.
Awards and recognition
Izusa Diamond Jewellery and its founder have received several honours, including:
- Most Promising Diamond Jewellery in India Award, presented by Union Minister Shri Nitin Gadkari
- Best Diamond Jewellery Award, presented by actress Shamita Shetty
- Excellent Diamond Jewellery Award, presented by actress Neha Dhupia
Founder
Dr. Sunny Verma is an Indian entrepreneur active in the jewellery, retail, and franchise industries. He is recognised for building a scalable franchise-oriented ecosystem within the diamond jewellery segment.
His entrepreneurial initiatives have been highlighted across various national media platforms.
Media coverage
Izusa Diamond Jewellery has received coverage from national and regional media organisations, including Business Standard, ANI, Times of India, ABP Live, Zee Business, and Ahmedabad Mirror.
Expansion strategy
The company’s growth strategy focuses on franchise-led expansion supported by structured training, marketing assistance, supply chain integration, and showroom development. Alongside domestic expansion, Izusa exports selected jewellery collections to international markets and maintains operational presence in the United Arab Emirates.
See also
- Diamond jewellery
- Jewellery industry in India
- Franchise business model
External links
References
- Filmy Charcha – Sunny Verma Biography
- TV9 Hindi – Izusa Start to Succeed Model
- From Dreams to Diamonds! Izusa Incredible Biography on News Nation
- NDTV Rajasthan – Izusa Diamond Business Model
- Navbharat Times – Sunny Verma Honoured
- APN News – Izusa Affordable Diamonds
- UP18 News – Transformation of Izusa Diamond
- UNI India – Sunny Verma Story
- Prabhat Khabar – Padma Shri Nomination
- Loktej English – Neha Dhupia Awards Sunny Verma
- Republic Bharat – Honorary Doctorate & Real Hero Award
- Zee5 – Sonu Sood Launches Shaurya Collection
- Times of India – Shaurya Collection Launch
- ANI News – Shaurya Collection Launch
- First India – Sunny Verma Honoured
- Dainik Bhaskar UP – Izusa Diamond Fulfills Dreams
- HR Breaking News – Diamond Business Opportunity
- Filmy Charcha – Sunny Verma Biography
- Free Press Journal – Izusa Diamond Feature
- The Blunt Times – Izusa Diamond Brand
- ABP Live – Affordable Diamonds by Sunny Verma
- News Nation – Izusa Franchise Opportunity
- Zee Business Hindi – Izusa Franchise Model
- Punjab Kesari – Affordable Diamonds
- Bhaskar Hindi – 1500 Days Celebration Event
- Dainik Hit News – Izusa Diamond Coverage
- DNA Hindi – Business Opportunity with Izusa
- TV9 Hindi – 7-Day Free Exchange Offer
- Punjab Kesari – Izusa Wins Hearts
- Loktej – Izusa Buyer Offer