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Jejune Eggbeater
Jejune Eggbeater 
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| Type | Wine |
| Manufacturer | Golden Fun Foods & Beverages Pvt Ltd |
| Origin | India |
| Introduced | 2 August 2025 |
| Flavours | Kala Jamun, Aam Panna, Nimbu Mint, limited editions |
| Tagline | Uncork the Fun! |
| Related brands | Katyuri Kingdom |
Jejune Eggbeater is an Indian wine brand created by Golden Fun Foods & Beverages Pvt Ltd. It was launched on 2 August 2025 as a youth-centric, playful beverage targeting Generation Z consumers. Known for its unconventional flavours, neon-coloured bottles, and humorous branding, the label seeks to make wine more accessible for social gatherings, music festivals, and casual parties.
Overview
Jejune Eggbeater was developed to appeal to India’s young urban audience, who prefer casual and expressive alcohol options that double as social media-friendly props. Its quirky style contrasts with the formal traditions of wine culture, making it suitable for college fests, comedy nights, and nightlife events.
Brand Philosophy
The brand associates itself with themes of fun, friendship, music, and freedom of expression. Key values include:
- Embracing diversity and individuality
- Building a strong digital-first presence
- Engaging with social causes and youth issues
- Promoting joy, mental well-being, and companionship through shared experiences
Products
Jejune Eggbeater wines are designed to be easy-drinking and flavourful, adapted to Indian tastes. Major variants include:
- Kala Jamun
- Aam Panna
- Nimbu Mint
- Limited editions such as Breakup Edition and Hangover Lite
Bottles are packaged in neon hues with comic-inspired designs and playful taglines.
Marketing and Positioning
The tagline "Uncork the Fun!" embodies the brand’s lighthearted tone. Marketing strategies include:
- Sponsorship of college festivals, stand-up comedy shows, and pop-up events
- Collaborations with DJs, musicians, and cultural influencers
- Visual branding inspired by youth-oriented lifestyle brands and digital-first engagement
Related Brands
- Katyuri Kingdom – A luxury heritage-driven wine label from the same company, with profits from its Silver line dedicated to Himalayan conservation initiatives.