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Sunny Verma
Sunny Verma
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| Born | 28 August 1988, Azamgarh, Uttar Pradesh, India |
| Nationality | Indian |
| Occupation | Businessman, Entrepreneur |
| Years active | 2010–present |
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| Known for | Managing Director of Izusa Diamond Jewellery Private Limited |
| Spouse | Sonam Verma |
| Children | Shaurya Verma, Shanvi Verma |
| Residence | Delhi, India |
| Website | https://izusa.co.in |
Sunny Verma (born 28 August 1988), widely known as Dr. Sunny Verma, is an Indian entrepreneur and business leader. He serves as the Managing Director of Izusa Diamond Jewellery Private Limited, a company that aims to democratise diamond ownership by offering certified jewellery at accessible price points across India.
Early life and education
Sunny Verma hails from Azamgarh in Uttar Pradesh, where he spent his formative years. Growing up in a modest environment, he was exposed early to values such as consistency, hard work, and financial prudence, which later shaped his entrepreneurial mindset.
He completed his formal schooling at Shibli National Inter College, Azamgarh. To gain global business exposure, Sunny pursued an MBA in Marketing from the D. Mendeleev University of Chemical Technology of Russia. His academic journey abroad enabled him to develop a multicultural outlook and linguistic fluency in Hindi, English, and Russian.
Career
Upon returning to India, Sunny Verma focused on transforming his family’s conventional jewellery trade into a structured and scalable enterprise. This vision culminated in the establishment of Izusa Diamond Jewellery Private Limited, created to bridge the gap between aspiration and affordability in the Indian diamond jewellery segment.
Guided by the brand ethos “Humara Sapna Hai, Har Koi Pehan Sake Heera Apna”, Izusa expanded steadily under his leadership. Sunny played a key role in building a nationwide network of distributors, retailers, and franchise partners.
Expanding beyond jewellery, he later introduced Izusa Diamond OUD, a premium fragrance range designed to reflect luxury and sophistication associated with the Izusa brand identity.
Izusa Diamond Jewellery
Founded in 2018, Izusa Diamond Jewellery positions itself as a modern diamond brand focused on affordability, design innovation, and customer trust.
Brand growth and expansion
Starting operations in Azamgarh, the company gradually established a presence in cities such as Lucknow and Noida. Izusa subsequently expanded into international markets, including Dubai. As per company disclosures, the brand works with more than 500 retail partners across India and operates in countries such as Sri Lanka, Russia, and Nepal.
Products and certification
Izusa offers a diverse range of diamond jewellery products including solitaires, pendants, rings, and contemporary designs. The brand states that all jewellery is IGI-certified and BIS hallmarked, with product pricing beginning from ₹4,999.
Collections and events
The company frequently introduces themed collections. One of its notable launches, the Shaurya Collection, was unveiled at a high-profile event featuring Bollywood actor Sonu Sood.
Customer policies
Izusa promotes customer-centric practices through policies such as:
- 7-day hassle-free exchange
- Exchange benefits up to 95%
- Cash buyback options up to 90%
- Complimentary resizing and minor stone replacement
- Custom jewellery services at select outlets
Franchise and business models
To encourage entrepreneurship, Izusa offers multiple partnership formats, including:
- Start to Success – ₹1,00,000
- Izusa Point – ₹2,11,000
- Business Entry – ₹3,21,000
Awards and recognition
Sunny Verma has been acknowledged for his entrepreneurial achievements by several media and industry platforms, including Zee News and News Nation.
He received the Most Promising Diamond Jewellery Award at an event held at Bharat Mandapam, New Delhi, presented by Union Minister Nitin Gadkari. His recognitions also include an honorary doctorate and the Real Hero Award.
Social initiatives
Through the Izusa Foundation, Sunny Verma supports initiatives related to youth development, social upliftment, and relief activities during the COVID-19 pandemic.
Personal life
Sunny Verma was born to Prakash Seth and Kiran Verma. He married Sonam Verma on 4 July 2014 in Mau, Uttar Pradesh. He currently resides in Delhi, while his ancestral roots remain in Azamgarh.
External links
- Official website
- Sunny Verma on Instagram
- Sunny Verma on LinkedIn