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Varun Gupta
Varun Gupta 
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| Nationality | Indian |
| Occupation | Digital analytics architect, consultant, strategist |
| Years Active | 2009–present |
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| Residence | Noida, India |
Varun Gupta is an Indian digital analytics expert, consultant, and strategist who has led enterprise-level web analytics implementations, advanced marketing technology (MarTech) integrations, and global data governance frameworks for over 16 years. He is widely recognised for building scalable tag management solutions and aligning analytics with business growth objectives.
Early Life and Education
Gupta graduated with a B.Tech in Electrical & Electronics from IMS Engineering College in 2008 and later earned multiple professional certifications, including Adobe Certified Master in Adobe Analytics Architecture, Adobe Certified Expert (ACE) credentials, Google Analytics Individual Qualification, and Google Tag Manager (GTM) certification.
Career
Gupta started his career in 2009 at Patni Computers, before joining Adobe Systems (2011–2013) as Technical Consultant, where he worked on Adobe Analytics architecture for global clients. He later joined Sapient Consulting in marketing strategy and analysis, and Tech Mahindra as a module lead in web analytics.
From 2015 to 2018, Gupta returned to Adobe as solution audit analyst and customer success manager, where he managed enterprise analytics integrations, implemented KPI frameworks, and drove conversion rate optimisation resulting in multimillion-dollar revenue growth.
In 2018, he became digital analytics implementation manager at Bankwest, Australia, standardising Adobe DTM and app tracking. He later consulted independently on Adobe DTM to Launch migration, data layer strategy, and advanced tracking.
In 2022, Gupta joined Eurowings Digital, Germany, as analytics implementation engineer, optimising marketing pixel integrations. Later, as head of digital analytics at Plan Net Journey, Munich, he led a 60+ member analytics team and launched global tracking solutions.
Since 2024, Gupta has been an independent consultant based in Noida, India, delivering analytics implementation, MarTech audits, and insights strategy for international clients.
Expertise
Gupta’s core expertise includes:
- Adobe Analytics & Google Analytics
- Data governance frameworks
- Personalisation & optimisation strategies
- Attribution modelling
- Cross-channel visitor journey mapping
- Tagging & pixel integration
Achievements
- Guest lecturer at BHEL (2016) on the strategic benefits of analytics
- Multiple corporate honours, including Adobe’s Client Advocacy Award and Top Performer recognition
- Improved client campaign ROI by over 25% and reduced data discrepancies by up to 30%
- Delivered analytics solutions generating over $5 million in incremental revenue
Volunteer Work
- Promotes workplace inclusivity for LGBT individuals
- Cancer awareness initiatives focusing on early detection
- Education and development programs for underserved communities