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{{SHORTDESC:Indian youth-focused wine brand launched in 2025}}{{#seo:|title=Jejune Eggbeater|title_mode=append|keywords=Jejune Eggbeater wine, Indian youth wine brand, Gen Z beverages India, Golden Fun Foods & Beverages Pvt Ltd, flavoured wines India, Kala Jamun wine, Aam Panna wine, neon wine bottles, Jejune Eggbeater Timespedia|description=Jejune Eggbeater is an Indian wine brand launched in 2025 by Golden Fun Foods & Beverages Pvt Ltd, designed for Generation Z with playful branding, unconventional flavours, and neon-themed packaging.|image=Jejune Eggbeater.jpg|image_alt=Jejune Eggbeater Wine Bottle}}
{| class="infobox" style="width: 22em; font-size: 90%; text-align: left; border-spacing: 0px; background-color: #f9f9f9; border: 1px solid #aaa; float: right; margin-left: 1em;"  
| colspan="2" style="text-align: center; font-size: larger; padding: 5px 0;" |'''Jejune Eggbeater''' {{GoldenTick}}
|-
| colspan="2" style="text-align: center; padding: 0; background-color: #f9f9f9;" |[[File:Jejune Eggbeater.jpg|alt=Jejune Eggbeater |frameless]]
|-
| style="width: 30%; background-color: #f9f9f9; padding: 5px;" |'''Type'''
| style="width: 70%; background-color: #f9f9f9; padding: 5px;" |[[wikipedia:Wine|Wine]]
|-
| style="width: 30%; background-color: #f9f9f9; padding: 5px;" |'''Manufacturer'''
| style="width: 70%; background-color: #f9f9f9; padding: 5px;" |[[Golden Fun Foods & Beverages Pvt Ltd]]
|-
| style="width: 30%; background-color: #f9f9f9; padding: 5px;" |'''Origin'''
| style="width: 70%; background-color: #f9f9f9; padding: 5px;" |[[wikipedia:India|India]]
|-
| style="width: 30%; background-color: #f9f9f9; padding: 5px;" |'''Introduced'''
| style="width: 70%; background-color: #f9f9f9; padding: 5px;" |2 August 2025
|-
| style="width: 30%; background-color: #f9f9f9; padding: 5px;" |'''Flavours'''
| style="width: 70%; background-color: #f9f9f9; padding: 5px;" |Kala Jamun, Aam Panna, Nimbu Mint, limited editions
|-
| style="width: 30%; background-color: #f9f9f9; padding: 5px;" |'''Tagline'''
| style="width: 70%; background-color: #f9f9f9; padding: 5px;" |''Uncork the Fun!''
|-
| style="width: 30%; background-color: #f9f9f9; padding: 5px;" |'''Related brands'''
| style="width: 70%; background-color: #f9f9f9; padding: 5px;" |Katyuri Kingdom
|}

'''Jejune Eggbeater''' is an [[wikipedia:India|Indian]] [[wikipedia:Wine|wine]] brand created by [[Golden Fun Foods & Beverages Pvt Ltd]]. It was launched on 2 August 2025 as a youth-centric, playful beverage targeting [[wikipedia:Generation Z|Generation Z]] consumers. Known for its unconventional flavours, neon-coloured bottles, and humorous branding, the label seeks to make wine more accessible for social gatherings, music festivals, and casual parties.

== Overview ==
Jejune Eggbeater was developed to appeal to India’s young urban audience, who prefer casual and expressive alcohol options that double as social media-friendly props. Its quirky style contrasts with the formal traditions of [[wikipedia:Wine|wine]] culture, making it suitable for college fests, comedy nights, and nightlife events.

== Brand Philosophy ==
The brand associates itself with themes of fun, friendship, music, and freedom of expression. Key values include:
* Embracing [[wikipedia:Diversity|diversity]] and individuality  
* Building a strong digital-first presence  
* Engaging with social causes and youth issues  
* Promoting joy, [[wikipedia:Mental health|mental well-being]], and companionship through shared experiences  

== Products ==
Jejune Eggbeater wines are designed to be easy-drinking and flavourful, adapted to Indian tastes. Major variants include:
* '''Kala Jamun'''
* '''Aam Panna'''
* '''Nimbu Mint'''
* Limited editions such as ''Breakup Edition'' and ''Hangover Lite''

Bottles are packaged in neon hues with comic-inspired designs and playful taglines.

== Marketing and Positioning ==
The tagline ''"Uncork the Fun!"'' embodies the brand’s lighthearted tone. Marketing strategies include:
* Sponsorship of college festivals, stand-up comedy shows, and pop-up events  
* Collaborations with DJs, musicians, and cultural influencers  
* Visual branding inspired by youth-oriented lifestyle brands and digital-first engagement  

== Related Brands ==
* '''Katyuri Kingdom''' – A luxury heritage-driven [[wikipedia:Wine|wine]] label from the same company, with profits from its Silver line dedicated to Himalayan conservation initiatives.  

== See Also ==
* [[wikipedia:Wine production in India|Wine in India]]  
* [[wikipedia:Generation Z marketing|Generation Z marketing]]  
* [[wikipedia:List of Indian alcoholic beverages|List of Indian alcoholic beverages]]