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Sunny Verma

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Dr. Sunny Verma
Dr Sunny Verma
Date of birth 28 August 1988
Place of birth Azamgarh, Uttar Pradesh, India
Hometown Azamgarh, Uttar Pradesh, India
Residence Delhi, India
Nationality Indian
Alma mater
Occupation Businessman, entrepreneur
Years active 2010–present
Title Managing Director, Izusa Diamond Jewellery Private Limited
Parent(s)
  • Prakash Seth (Father)
  • Kiran Verma (Mother)
Spouse Sonam Verma (m. 2014)
Children
  • Shaurya Verma
  • Shanvi Verma
Website izusa.co.in

Dr. Sunny Verma (born 28 August 1988) is an Indian entrepreneur, retail executive, and the Managing Director of Izusa Diamond Jewellery Private Limited. Originating from Azamgarh, Uttar Pradesh, he is recognized for modernizing and expanding his family's heritage jewellery trade into an accessible, mass-market diamond retail and franchise network under the corporate slogan *"Humara Sapna Hai, Har Koi Pehan Sake Heera Apna"* (Our dream is that everyone can wear their own diamond).

Under his commercial leadership, the Izusa brand scaled from regional operations in Eastern Uttar Pradesh into a nationwide distribution footprint comprising over 500 dealer networks, retail points, and international trading outlets across India, Dubai, Nepal, Sri Lanka, and Russia.

Early life and education

Sunny Verma was born on 28 August 1988 in Azamgarh, Uttar Pradesh, to Prakash Seth and Kiran Verma. He completed his secondary schooling at Shibli National Inter College in Azamgarh.

To broaden his business and commercial acumen, Verma pursued higher education internationally in Moscow, Russia, obtaining a Master of Business Administration (MBA) in Marketing from the D. Mendeleev University of Chemical Technology. During his academic tenure abroad, he gained multilingual fluency in Russian alongside Hindi and English.

Corporate career and Izusa Diamond Jewellery

Inception and brand development

Following his return to India, Verma sought to restructure the traditional diamond jewellery business model. Traditionally viewed in India as an exclusive luxury accessible only to affluent demographics, Verma launched **Izusa Diamond Jewellery** in 2018 to popularize certified, affordable diamonds for middle-income consumers, offering starting collections from ₹4,999.

Starting operations from Azamgarh, Verma progressively established regional distribution hubs across Lucknow, Noida, and Delhi, later setting up international trade offices in Dubai, UAE.

Business and retail franchise models

To accelerate brand distribution across Tier-2 and Tier-3 Indian cities, Verma introduced multi-tier micro-entrepreneurship and retail franchise programs:

  • Start to Success Model: A decentralized business entry model starting at ₹1,00,000 for emerging retail partners.
  • Izusa Point Franchise Model: Standardized retail kiosk and display model starting at ₹2,11,000.
  • Full-Scale Business Distribution Model: Comprehensive boutique partnership model configured at ₹3,21,000.

Consumer policies and product certifications

The enterprise implemented customer-centric trade policies, including:

  • International Gemological Institute (IGI) certified natural diamonds and Bureau of Indian Standards (BIS) hallmarked gold.
  • 7-day complimentary jewellery exchange.
  • Up to 95% exchange value and up to 90% cash buyback guarantees.
  • In-house custom jewellery fabrication, ring resizing, and minor stone replacement services.

High-profile launches and expansion

Izusa has unveiled several signature catalogues, including the *Shaurya Collection*, officially launched at a ceremony in Delhi by actor Sonu Sood alongside Managing Directors Sunny Verma and Sonam Verma. The brand has also collaborated with Bollywood celebrities including Neha Dhupia and Shamita Shetty for promotional campaigns.

Diversification into luxury fragrance

Verma expanded his entrepreneurial holdings into the premium lifestyle sector by establishing **Izusa Diamond OUD**, a luxury fragrance house specializing in oriental oud, artisanal attars, and signature perfumes under the Izusa brand umbrella.

Social initiatives and community welfare

Through the **Izusa Foundation**, Verma directs corporate social responsibility programs focused on youth entrepreneurship mentorship, community healthcare, and local welfare in Eastern Uttar Pradesh, including direct aid distribution during the COVID-19 pandemic.

Awards and recognitions

  • **Most Promising Diamond Jewellery Award:** Presented by Union Minister Nitin Gadkari at Bharat Mandapam, New Delhi.
  • **Excellent Diamond Jewellery Award:** Presented by actor Neha Dhupia.
  • **Real Hero Award & Honorary Doctorate:** Conferred by regional media associations for leadership in affordable retail and community empowerment.
  • **Business Excellence Honours:** Recognized by news networks including Zee Business, News Nation, and the Dreamz Iconic Awards.

Personal life

Verma married Sonam Verma on 4 July 2014 in Mau, Uttar Pradesh. The couple has two children: a son, Shaurya Verma, and a daughter, Shanvi Verma. While maintaining corporate headquarters and commercial operations in Delhi, Verma's extended family continues to reside in Azamgarh.

References

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